Senior Media Buyer and AI Automation Specialist. 10+ years engineering growth for the world's most demanding brands across finance, luxury, property and entertainment. Real numbers. Brutal honesty. No agency layers.
Most agencies run ads and send you a monthly report. I build the complete system that turns your budget into revenue. Every cent is tracked. Every decision is backed by data. You see exactly what is working, what is not, and what to do next. No guesswork. No junior handling your account. Just results that grow over time.
You are spending money on ads right now. The question is whether you know what is actually returning it. I run paid campaigns across Meta and Google with one clear goal: revenue you can measure. You see exactly what each cent generates, which ads are working, and when it is safe to spend more.
Every lead you get right now is sitting in someone's inbox waiting to be followed up. I build AI systems that respond the moment a lead arrives, qualify them automatically, and book them into your calendar. Your sales process runs 24 hours a day without you doing anything.
Most people click your ad and leave without buying. That is a conversion problem, not an ad problem. I build pages and sequences that speak directly to what your buyer is already thinking, remove every reason to hesitate, and turn visitors into paying customers. Then I test until the numbers prove it.
Before you spend more, you need to know what is actually worth scaling. I go through your entire marketing setup, find where money is being lost, identify what is working quietly in the background, and give you a clear plan for what to do next. No long decks. No vague advice. Just straight answers and a roadmap.
10+ years of hands-on execution across marketing, creative, tracking and automation. Every skill listed has been deployed in live client campaigns at real budget scale.
High-conversion ad strategy across Facebook and Instagram. Campaign architecture, creative testing and scaling frameworks for measurable ROI.
Data-driven campaigns with deep tracking and ongoing optimization. Search, Display, Video and Shopping across multiple markets.
Full web and server-side tracking using Pixel, Conversion API, UTM, GTM and Triple Whale. Zero data leakage, clean attribution.
Fast-scaling DTC brands on Shopify and WooCommerce. Optimized user journeys, product pages and ad funnels engineered from click to checkout.
Animated explainers, AI avatars and ad creatives built to sell. Creative direction rooted in direct response principles.
Direct response copy that moves people from awareness to action. Ads, landing pages and email sequences built to convert.
Full-funnel systems integrated with Hubspot, Salesforce, Zoho and Monday.com. Built to reduce drop-off and maximize revenue per lead.
High-converting pages built on Webflow, Unbounce and ClickFunnels. Every friction point removed. CRO built in from day one.
Multilingual, compliant AI chatbots and voice callers deeply integrated with your systems. Built on Voiceflow and VAPI with live production deployments.
CRMs, eCommerce platforms and custom tools connected via Make.com, N8N and Zapier. Less human workload, more accuracy at scale.
Bespoke AI agents and internal dashboards built with OpenAI and Anthropic APIs. Real outcomes for real operations, not experiments.
Most agencies take 6 weeks to onboard you. I have you live and tracking inside 10 days. Application first, call second, campaigns third. Here is exactly how it runs.
You fill in the audit application below. Six fields, one optional file upload. I personally read every submission. If we are a fit you get a reply within 24 hours with a calendar link. If we are not, I tell you that too ·directly.
Fifteen-minute live diagnostic. We share screens. I look at your ad account, landing page and tracking in real time. You walk away with three specific issues you can fix that day regardless of whether we work together. No deck. No pitch.
If we proceed I deliver a written strategy on Day 4 and have campaigns live by Day 10. Server-side tracking firing. Daily monitoring. First scaling decision inside the first month. You see numbers move in real time, not in a slide deck three months from now.
Drop in your monthly ad spend and current ROAS. The calculator returns a conservative range based on typical first-90-day lift across performance marketing engagements. Not a guarantee. A realistic floor and ceiling.
This is a directional model, not a promise. Actual results depend on offer strength, market saturation, attribution accuracy, creative quality and operational discipline on your end. No agency or media buyer can guarantee a number ·anyone who does is selling, not analysing. The free audit is where we test whether these numbers are realistic for your specific account.
Rebuilt the entire campaign architecture and creative testing system for a regulated trading brand across South Africa, Australia and Germany. Structured for scale from day one.
High-intent lead generation for ultra-premium Dubai real estate. Reached high-net-worth buyers across multiple international markets under strict cost per lead controls.
Owned paid social and content for a flagship summer festival. Filled the room with a high-converting ticketing funnel that scaled spend while every seat sold.
Scaled paid acquisition for a regulated multi-asset broker. Built a full funnel that drove qualified trader signups at a low cost per lead and converted them into funded deposits at a positive return on ad spend.
Delivered high-intent personal injury leads in one of the most expensive verticals in US digital advertising. 3.1x improvement on previous agency CPL.
Elite acquisition campaigns for Dior, Chopard, Ulysse Nardin and Messika. Ultra-high AOV audience targeting with creative matching world-class brand positioning.
Designed and deployed a multilingual AI voice caller that qualified inbound leads autonomously, reducing the need for human agents and tripling the booking rate.
No stock photos. No borrowed logos. Every result below came from an account I personally rebuilt and ran.
Rebuilt the entire Meta acquisition engine for a regulated trading brand across three markets. Cost per lead dropped 62% inside the first 90 days.
Scaled paid acquisition for a multi asset broker to 24,000 plus qualified leads at a $3.90 cost per lead, converting to funded deposits at a positive return on ad spend.
High intent lead generation for ultra premium Dubai real estate. Reached high net worth buyers across international markets under strict cost controls.
Delivered high intent personal injury leads in one of the most expensive verticals in US advertising, at a 3.1x improvement on the previous agency cost per lead.
Elite acquisition for Dior, Chopard, Ulysse Nardin and Messika. Ultra high average order value targeting with creative matching world class brand positioning.
Owned paid social and content for a flagship summer festival. A high converting ticketing funnel scaled spend while every seat sold.
Professional Diploma in Digital Marketing with Distinction. Certified ICITP-SA member. Eight global platform certifications across Meta, Google, Voiceflow, VAPI, Make.com and more. Every credential below has been deployed on live client accounts at meaningful budget. Not theory. Not slide decks. Real campaigns, real numbers.
Awarded with Distinction
Formal Diploma
Institute of IT Professionals SA ·Help Desk Engineer
One of a small number of certified premium partners globally
Co-founder of Market Minds Academy. Direct partner to Udemy's two best-selling AI instructors with a combined student base of over 1 million learners globally.
Co-founded Market Minds Academy in 2022. Built the marketing infrastructure, automation systems, and growth strategy that scaled the platform to over 1 million students globally.
One of Udemy's top AI instructors globally. Direct collaboration through Market Minds Academy where we built and launched AI programs that reached hundreds of thousands of learners.
Co-created AI education programs that scaled Market Minds Academy past one million students. One of the most followed AI educators on Udemy with a global reach that continues to grow.
$2M+ in managed spend. $5M+ generated for clients. Confidential campaign data and real ROI breakdowns across 20+ active accounts. Protected to preserve client confidentiality.
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I grew up in Russia with an obsession for technology. In 2008, I landed in Cape Town with nothing but ambition and a clear obsession: learn marketing, master the digital game, and build something real. I spent years in agencies learning the ropes before going independent and never looking back.
Over the past decade I have managed $2M+ in ad spend across Meta and Google and generated $5M+ in client revenue. Six-figure monthly budgets for finance brands in Europe and Australia. Lead generation campaigns for luxury jewellers including Prins and Prins, Dior boutiques and Dubai property developers. Sold-out arenas for Ultra South Africa. Winning cases for law firms in New York. My edge is simple: I know how to scale brands through lead generation and direct sales, and I do not outsource that responsibility to anyone.
In 2022 I co-founded Market Minds Academy with two of Udemy's best-selling AI educators. The platform scaled past one million students globally. Today I lead DigiThought and build production-grade AI automation systems for brands worldwide.
I speak Russian and English. I work directly with founders and CMOs. Your campaign never gets handed to a junior after the first call.
Work With Me DirectlyNo corporate fluff. The exact questions clients ask before signing, with the answers I give them.
Think of it as an investment that pays for itself, not a cost. Engagements start around $2,500 a month and work best for brands spending roughly R50,000 or more on ads, because below that paid media has no room to test and compound. From there, your retainer is priced to your goals, budget and scope. Audits and AI build projects are quoted per project. And the free 15 minute audit is exactly that, free, with zero strings attached.
You will see measurable lift on tracking and creative within your first two weeks, with real momentum building through your first month. Bigger campaign rebuilds keep compounding over the first 60 to 90 days. I will never promise you overnight miracles, anyone who does is selling you a story. What I promise is clear, visible progress on the metrics that actually matter, starting inside your first month.
If you sell high ticket, run on lead generation, or scale an ecommerce brand, you are in the right place. My strongest results come from luxury, finance, legal, property, premium ecommerce and education. The one exception is very early stage brands with no proven offer yet. Nail the offer first, then come back and I will be glad to help you grow it.
We hop on a quick call and I look at your live ad account, your landing page and your tracking together with you. You walk away with three specific fixes you can make that same day, whether or not we ever work together. No slide deck, no recording, no pushy follow up asking for money. Real value in fifteen minutes.
Absolutely. I often work right alongside an in house marketing team, or slot in where a previous agency fell short. The setup that works best is simple: I own your paid media and tracking end to end, and your team keeps doing what it does best with brand, content and customer care.
Then you are protected. If after 60 days the numbers are flat against a baseline we agree on up front, I tell you straight, refund your most recent month and we part on good terms. No lock in, no awkwardness. I would rather hand back a month of fees than damage a reputation I have spent ten years earning.
Always. Much of my client roster stays private by design. We sign a mutual NDA before I touch a single account, and your data stays inside your own infrastructure, never mine. Complete, bank grade discretion is not an added feature here, it is simply the standard.
Fast. From your first WhatsApp message to live campaigns is usually 7 to 14 days. You get your free diagnostic the same week, a written strategy within 7 days of saying yes, and campaigns live and tracking inside two to three weeks, depending on your tech stack and how quickly approvals move on your side.
I do, personally. You get a senior operator with ten years inside these platforms, never a junior practising on your budget. I keep my client list small on purpose so every account gets my real attention. If I bring in a specialist for creative or development, I brief them myself and stay fully accountable for your numbers.
No lock in. After an initial 60 day runway that gives the strategy time to prove itself, we run month to month. You stay because the results are there, not because a contract traps you. Cancel any time with 30 days notice, no penalties and no drama.
Yes, and that is where most of my current work sits. AI voice callers that book leads, chat assistants that qualify around the clock, CRM automations that stop revenue leaking between your tools. I can run this alongside your paid media or as a standalone build. Same operator, one accountable point of contact.
A live dashboard you can open any time, plus a short written summary every week on what moved, why, and what is next. WhatsApp for anything urgent. No vanity metrics and no 40 page decks. You will always know exactly where your money went and what it returned.
This is the gate before you reach me. I work with a limited number of clients at a time and I do not take on every brand that asks. Tell me about your business and I will reply within 24 hours if we are a fit.
No automated reply. No sales sequence. Just me reading your application and writing back personally.
I have your details and will personally review them. If we are a fit, I will reply within 24 hours with the next step. If we are not, I will tell you that too ·directly and respectfully.
In the meantime your audit request has been pre-loaded into a WhatsApp message. Send it through if you want to add anything personal.
I take on a limited number of new clients at a time. If you are serious about scaling through performance marketing and AI, apply for the free audit and let's see if we are the right fit. No agency layers. No pitch sequence. Just me.
+27 78 124 1856 | Cape Town, South Africa | Available Globally